The Keyboard Cat takes over SXSW in Austin, TX!

The Keyboard Cat posse grew like crazy as posterGIANT blanketed Austin, TX with a huge Pole Posting campaign for the Cat @ SXSW!   PosterGIANT went the extra mile to ensure the cat would get noticed… and there is no doubt that it worked!  The cool Cat was seen EVERYWHERE!

The posse was snapping pics and Twitter lit up with comments about the Keyboard Cat!  Here’s what the Cat had to say, or rather to “tweet” after the event…

“Keyboard Cat knows the only way to get real cred at SXSW is to put up a bunch of posters and set up and play on the street! It’s more exciting than an iPad 2 store!”

Nice!  PosterGIANT was ready, willing and happy to help the Cat get “cred” on the streets!

CLICK HERE to check out a sweet video of the Keyboard Cat in action as posterGIANT helps them GET NOTICED in Austin, TX!

Let’s Connect!  Like posterGIANT on Facebook!  And follow us on Twitter!

 

 

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The 12th Man Matters!

When the Seattle Seahawks defeated the Saints to head to the Playoffs, they called upon posterGIANT to implement a quick, high-impact campaign to pump up the 12th Man.  Instantly, the greater Seattle area was blasted with #12 in a sea of blue and green representing the notorious Seahawks fans.  This overnight wildposting campaign was efficient, effective and VERY noticeable.  The Seahawks were ecstatic and posterGIANT, as always, was ready and willing to help build up the 12th man team support. (Jan 2011)

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Did you see Joe??

When Q13 Fox was ready to launch their new channel Joe TV, they took a chance and stepped outside the typical marketing box. Enter posterGIANT.

 

 

With a combination of guerilla marketing tactics including pole postings, instore marketing, and a GIANT Wildposting campaign saturating the city of Seattle, posterGIANT made sure there was no doubt that JOE TV and Q13 Fox would get noticed. Did they? You bet they did. The Joe TV launch was a MAJOR success!! (August – October 2010)

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PG client NFFTY doubles attendance at this year’s festival!

You know what’s awesome?  Using the power for good — and this year, posterGIANT helped National Film Festival for Talented Youth (NFFTY) double its attendance for the fourth straight year!

National Film Festival For Talented Youth - NFFTY - Wildposting<br /><br />
Guerrilla Marketing Campaign Seattle posterGIANT

The folks at NFFTY are forward-thinkers who needed a marketing solution that worked and wouldn’t break the bank. We helped them reach their audience — a group that skews young and alternative — while utilizing resources in the most effective way possible.

We were the only marketing tool in NFFTY’s quiver. It was a bold move on their part, but we appreciate their trust and it paid off substantially.

Another flawless victory — and another perfect alliance.  We’re looking forward to upping the ante next year!

Check out NFFTY's Newsletter

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National Film Festival for Talented Youth – NFFTY – Makes an Important Choice

 

There are plenty of ways to get the word out about your event,

 
but the National Film Festival for Talented Youth (NFFTY) chose just one this year — guerrilla marketing through posterGIANT.
 
National Film Festival For Talented Youth - NFFTY - Wildposting Guerrilla Marketing Campaign Seattle posterGIANT
 
In only three years, NFFTY has become the most influential film festival and support organization for filmmakers 22 and under.  This year’s festival — based in Seattle — will be screening a record-breaking 190 films from 33 states and 16 countries. “It’s going to be a fantastic festival for film lovers of any age,” says NFFTY founder Jesse Harris.
 
So why did NFFTY choose to put all its eggs in posterGIANT’s basket?
 
“We have a very youthful audience so alternative marketing like wildposting and such has worked well for us,” says Harris. “Guerrilla (marketing) is just different and fits with our audience and festival. We basically did no other paid advertising this year. We got a lot of people saying they saw the posters in streets and in retail, so I think it definitely works.”
 
posterGIANT is a proud sponsor of NFFTY, as well as the proud executor of its campaign — a customized combination of wildposting and a targeted retail campaign.
 
 
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