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	<description>Guerilla Marketing</description>
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		<title>Meet the Paula Boggs Band</title>
		<link>http://www.postergiant.net/articles/meet-the-paula-boggs-band/</link>
		<comments>http://www.postergiant.net/articles/meet-the-paula-boggs-band/#comments</comments>
		<pubDate>Mon, 06 May 2013 20:15:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.postergiant.net/?p=2411</guid>
		<description><![CDATA[Every band has a story.  What makes the Paula Boggs Band story so special is that every member of the band was successful in their own right before joining the group. These weren’t kids looking to make a start in &#8230; <a href="http://www.postergiant.net/articles/meet-the-paula-boggs-band/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Every band has a story.  What makes the Paula Boggs Band story so special is that every member of the band was successful in their own right before joining the group. These weren’t kids looking to make a start in life, but rather a group of professionals who joined together for their common love of music. </p>
<h2>Meet the members of the Paula Boggs Band:</h2>
<p><b><img class="alignleft size-thumbnail wp-image-2412" style="margin-left: 20px; margin-right: 20px;" alt="Tor 1" src="http://www.postergiant.net/wp-content/uploads/2013/05/Tor-1-150x150.jpg" width="150" height="150" /></b></p>
<p>&nbsp;</p>
<p><b>Tor Dietrichson (Percussion)</b> – Tor is a world class percussionist and an accomplished singer /song writer.  His music crosses several genres including Latin, Brazilian, Jazz, Salsa, American Blues, Soulful African, East Indian Ragas and Rock and Roll. He has performed with world renowned artists including Grammy Award Winner Carlos Cascante and Santana.</p>
<p>&nbsp;</p>
<p><img class="alignleft size-thumbnail wp-image-2414" style="margin-left: 20px; margin-right: 20px;" alt="Jeff" src="http://www.postergiant.net/wp-content/uploads/2013/05/Jeff-150x150.jpg" width="150" height="150" /><b></b></p>
<p><b>Jeff Volkman (Bass)</b> – Jeff grew up in the Northwest and studied music locally at Edmonds Community College and the University of Washington.  He then moved to Boston to study at the Berklee College of Music and while there was involved in the local music scene playing at clubs and casuals.  After graduation he moved to Florida where he performed at various venues including cruise ships, clubs, theme parks and he also did some studio work. While performing on the cruise ships he started writing musical arrangements.  He enjoyed this aspect of music so much that he got hooked on arranging and later producing.  In the early 90’s, Jeff moved back to the great Northwest and has been involved in the local music scene ever since.</p>
<p> <b><img class="alignleft size-thumbnail wp-image-2413" style="margin-left: 20px; margin-right: 20px;" alt="Sandy" src="http://www.postergiant.net/wp-content/uploads/2013/05/Sandy-150x150.png" width="150" height="150" />Sandy Greenbaum (Drums)</b> – Sandy has been performing professionally for over 40 years.  He grew up in Southern California and started his first rock band when he was just 13.  At age 16, he began learning the elements of jazz. Mixing that with his rock background, he began creating music with new horizons. Sandy spent several years touring and learning the business until he relocated the Northwest in the early 90’s. Most recently he has been teaching music students, working with local artists, and performing with Urban Improv, Seattle Central Jazz Orchestra, Mach One Jazz Orchestra and most recently the Paula Boggs Band.</p>
<p>&nbsp;</p>
<p><img class="alignleft size-full wp-image-2415" style="margin-left: 20px; margin-right: 20px;" alt="Mark" src="http://www.postergiant.net/wp-content/uploads/2013/05/Mark.jpg" width="90" height="118" /><b>Mark Chinen (Lead Guitar)</b> – Mark studied guitar with Paul Bell in Washington, D.C. He is best known for being a geek by day and a rock god by night.  He spends his days teaching law at Seattle University, and his evenings jamming on his guitar. In addition to playing in the Paula Boggs Band, he has worked with the Elizabeth Mandana Dance Company, with Geoff Barnes, and was a member of the group Water.</p>
<p>&nbsp;</p>
<p>Each of these artists brings their own unique flavor to the Paula Boggs Band.  Their music has been deemed to have an up to date jazzy-blues sound.  Tor and Sandy collaborate their individual styles for the beats, Jeff brings his years of performing experience and Paula writes award winning lyrics.</p>
<p>The Paula Boggs Band’s second album is due out later this year.  In the meantime we’re very excited to see them perform live at the Nector Lounge, Wednesday May 8<sup>th</sup> with Jeremy Server and Saint John and the Revelations!  </p>
<p>Tickets available here: <a href="http://tktwb.tw/1726Sxn" target="_blank">http://tktwb.tw/1726Sxn</a>  </p>
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		<title>The Paula Boggs Band &#8211; A Unique Sound Hits Seattle</title>
		<link>http://www.postergiant.net/articles/introducing-the-paula-boggs-band/</link>
		<comments>http://www.postergiant.net/articles/introducing-the-paula-boggs-band/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 23:33:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Featured Client Events]]></category>
		<category><![CDATA[band promotion]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[seattle music]]></category>
		<category><![CDATA[seattle music events]]></category>
		<category><![CDATA[seattle music scene]]></category>

		<guid isPermaLink="false">http://www.postergiant.net/?p=2397</guid>
		<description><![CDATA[Every now and then a special campaign hits us here at posterGIANT, like working with Paula Boggs to announce her bands upcoming gig at the Nectar Lounge in Seattle. There are a lot of great bands in the Seattle music &#8230; <a href="http://www.postergiant.net/articles/introducing-the-paula-boggs-band/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Every now and then a special campaign hits us here at posterGIANT, like working with Paula Boggs to announce her bands upcoming gig at the Nectar Lounge in Seattle. There are a lot of great bands in the Seattle music scene, so what makes the Paula Boggs Band special? Let us count the ways.  To start with, everything their front woman touches turns to gold. Paula has worked at the Pentagon and The White House, was the Executive Vice President at Starbucks Coffee and worked on President Obama’s second presidential campaign. She sits on the board for the American Red Cross, the School of Rock and KEXP. It’s pretty safe to say she’s had the career success that every college student dreams of, and most recently she has devoted her time to writing her memoir, and working with her band to release their second CD and gear up for their upcoming national tour.</p>
<p style="text-align: center;">
<p><a href="http://www.youtube.com/watch?v=kuf9gwVxg7M">http://www.youtube.com/watch?v=kuf9gwVxg7M</a></p>
</p>
<p>Listening to Paula talk about her band mates and their music is inspiring. There’s so much respect and consideration for each person and their talent, it’s hard to not get excited about getting to know the band better and seeing their styles blend LIVE at the Nectar Lounge on Wednesday May 8<sup>th</sup>!</p>
<p>Tickets for this great show can be purchased here:  <a href="http://tktwb.tw/12jkMez">http://tktwb.tw/12jkMez</a>  See you there!</p>
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		<title>&#8220;The Marketing Awards&#8221; 2013</title>
		<link>http://www.postergiant.net/articles/the-marketing-awards-2013/</link>
		<comments>http://www.postergiant.net/articles/the-marketing-awards-2013/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 16:07:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.postergiant.net/?p=2355</guid>
		<description><![CDATA[posterGIANT is honored and excited to be included in this years “The MARKETING Awards” Contest representing marketing work by Western Washington companies across the marcomm spectrum, including the Advertising, Public Relations, Design, Direct Marketing, Out of Home, Graphic Arts, Media &#8230; <a href="http://www.postergiant.net/articles/the-marketing-awards-2013/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-2100" style="margin: 15px;" alt="mural-1-tagged-approved" src="http://www.postergiant.net/wp-content/uploads/2010/03/mural-1-tagged-approved-300x225.gif" width="300" height="225" />posterGIANT is honored and excited to be included in this years “The MARKETING Awards” Contest representing marketing work by Western Washington companies across the marcomm spectrum, including the Advertising, Public Relations, Design, Direct Marketing, Out of Home, Graphic Arts, Media and New Media disciplines.</p>
<p><span style="text-decoration: underline;"><strong>We need your votes! </strong></span></p>
<p>Please vote for the Windows Marketing Mural Campaign posterGIANT produced for Microsoft Advertising this year in the Out of Home category #F!</p>
<p><b>One vote per email address and</b> v<strong>oting will continue through midnight Tuesday, April 23.  Here’s the link, thanks for your help and support!  </strong></p>
<p><strong> <a href="http://bit.ly/Ylu6Lb">http://bit.ly/Ylu6Lb</a></strong></p>
<p>To read more about this Marketing Mural and the full campaign details, visit the case study page on our website at: <a href="http://bit.ly/QNlfml">http://bit.ly/QNlfml</a>.</p>
<p>To see additional campaigns and keep up with what we are up to here at posterGIANT &#8212; Like Us, Follow Us, Subscribe or add us to your Circles!</p>
<p><a href="https://www.facebook.com/posterGIANTinc"><img title="facebook" alt="" src="http://www.postergiant.net/wp-content/uploads/2012/09/facebook.png" width="32" height="32" /></a><a href="www.twitter.com/postergiant"><img title="twitter" alt="" src="http://www.postergiant.net/wp-content/uploads/2012/09/twitter.png" width="32" height="32" /></a><a href="https://plus.google.com/u/0/b/117374675323898485552/117374675323898485552/"><img title="google-plus-black" alt="" src="http://www.postergiant.net/wp-content/uploads/2012/09/google-plus-black.png" width="32" height="32" /></a><a href="http://www.youtube.com/postergiant"><img alt="youtube" src="http://www.postergiant.net/wp-content/uploads/2013/04/youtube.png" width="32" height="32" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Get Noticed Guerrilla Style.</title>
		<link>http://www.postergiant.net/articles/get-noticed-guerrilla-marketing-style/</link>
		<comments>http://www.postergiant.net/articles/get-noticed-guerrilla-marketing-style/#comments</comments>
		<pubDate>Tue, 02 Apr 2013 23:27:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Company Updates]]></category>
		<category><![CDATA[coaster marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[OOH]]></category>
		<category><![CDATA[OOH Marketing]]></category>
		<category><![CDATA[sniping]]></category>
		<category><![CDATA[wildposting]]></category>

		<guid isPermaLink="false">http://www.postergiant.net/?p=2291</guid>
		<description><![CDATA[What has your company done recently to get noticed? Local businesses and worldwide brands are all looking for ways to set themselves apart from their competition.  At posterGIANT we take pride in both development and implementation of unique, dynamic guerrilla &#8230; <a href="http://www.postergiant.net/articles/get-noticed-guerrilla-marketing-style/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>What has your company done recently to get noticed? Local businesses and worldwide brands are all looking for ways to set themselves apart from their competition.  At posterGIANT we take pride in both development and implementation of unique, dynamic guerrilla marketing campaigns which do just that. It&#8217;s simply not enough today to count on traditional marketing to get noticed.  Companies must step out of the box and take risks to reap the rewards of strategically targeted guerrilla marketing campaigns.</p>
<p>Microsoft Advertising had very specific goals in mind as they prepared for the launch of the Windows 10 operating system.  Looking to utilize the connection between art and advertising to catch the attention of the media and of the local Seattle passersby, Microsoft Advertising partnered with posterGIANT  to help make their ideas reality.  Talented local street artists Joey Nix, Unek and Jeff Jacobson, took the conceptual campaign designs and brought them to life in a colorful eye catching 70 ft. x  20 ft. wallscape mural. Then end result was buzz that spread across the streets of Seattle and nationwide as Microsoft Advertising announced their launch at the 2012 Ad Week in New York City.</p>
<p style="text-align: center;">
<p><a href="http://www.youtube.com/watch?v=toReh6nFJY0">http://www.youtube.com/watch?v=toReh6nFJY0</a></p>
</p>
<p>As an App, Tune-In knows who their target market is. What better place could there be to grab the attention of young, tech-savvy cosmopolitan-ites than in local bars and restaurants in major cities nationwide? With an aggressive coaster marketing campaign in cities including Chicago, San Francisco, Detroit, and Austin, TuneIn was able to get their brand noticed and connect with tens of thousands of potential TuneIn users in a compelling, strategic way.</p>
<p style="text-align: center;"> [[Show as slideshow]]</p>
<p>Nike knows marketing and they also know that best way to ensure the success of an event is to make it impossible for the target market NOT to know about the event. Sniping campaigns ensure your posters are in the perfect locations and simply can&#8217;t be missed. After the event, posterGIANT snipers re-enter the scene and wipe the slates clean. For the Chicago Boys Basketball Tournament the Nike campaign hit a slam dunk with a fun, dynamic guerrilla marketing campaign.</p>
<p style="text-align: left;"><img class="alignnone" alt="MARSHALL HIGH SCHOOL - 3250 W. ADAMS STREET_photo 22" src="http://www.postergiant.net/wp-content/uploads/2013/04/MARSHALL-HIGH-SCHOOL-3250-W.-ADAMS-STREET_photo-22-300x225.jpg" width="180" height="135" />                    <img class="alignnone  wp-image-2306" alt="SIMEON HIGH SCHOOL - 8147 S. VNCENNES AVE_photo 5" src="http://www.postergiant.net/wp-content/uploads/2013/04/SIMEON-HIGH-SCHOOL-8147-S.-VNCENNES-AVE_photo-5-300x200.jpg" width="180" height="120" />                    <img class="alignnone  wp-image-2301" alt="MARSHALL HIGH SCHOOL - 3250 W. ADAMS STREET_photo 5" src="http://www.postergiant.net/wp-content/uploads/2013/04/MARSHALL-HIGH-SCHOOL-3250-W.-ADAMS-STREET_photo-5-300x225.jpg" width="180" height="135" /></p>
<p>Bottom line, no matter the market size, whether you are in Chicago, New York City or smaller markets like Austin, TX or Nashville, TN, posterGIANT can and will get your message out with flawless campaign implementation &#8211; Guerrilla Marketing style.</p>
<p>To see additional campaigns and keep up with what we are up to here at posterGIANT &#8212; Like Us, Follow Us, Subscribe or add us to your Circles!</p>
<p><a href="https://www.facebook.com/posterGIANTinc"><img title="facebook" alt="" src="http://www.postergiant.net/wp-content/uploads/2012/09/facebook.png" width="32" height="32" /></a><a href="www.twitter.com/postergiant"><img title="twitter" alt="" src="http://www.postergiant.net/wp-content/uploads/2012/09/twitter.png" width="32" height="32" /></a><a href="https://plus.google.com/u/0/b/117374675323898485552/117374675323898485552/"><img title="google-plus-black" alt="" src="http://www.postergiant.net/wp-content/uploads/2012/09/google-plus-black.png" width="32" height="32" /></a><a href="http://www.youtube.com/postergiant"><img class="alignnone size-full wp-image-2327" alt="youtube" src="http://www.postergiant.net/wp-content/uploads/2013/04/youtube.png" width="32" height="32" /></a></p>
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		<title>Art &amp; Commerce &#8211; Guerrilla Marketing</title>
		<link>http://www.postergiant.net/articles/art-commerce/</link>
		<comments>http://www.postergiant.net/articles/art-commerce/#comments</comments>
		<pubDate>Tue, 25 Sep 2012 22:38:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[art and advertising]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Direct Out of Home Marketing]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[graffiti advertising]]></category>
		<category><![CDATA[graffiti marketing]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[Out of Home Marketing]]></category>
		<category><![CDATA[wallscapes]]></category>

		<guid isPermaLink="false">http://www.postergiant.net/?p=2106</guid>
		<description><![CDATA[Art and commerce – there are those who don’t believe the two can peacefully co-exist, much less be one and the same. They’re overlooking a very powerful marketing tool. People are constantly bombarded by advertising and marketing, whether in the &#8230; <a href="http://www.postergiant.net/articles/art-commerce/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p>Art and commerce – there are those who don’t believe the two can peacefully co-exist, much less be one and the same. They’re overlooking a very powerful marketing tool.</p>
<p>People are constantly bombarded by advertising and marketing, whether in the form of billboards, bus signage, radio and television commercials, newspaper ads, event posters and even the names of their sporting stadiums. It’s getting progressively more difficult to break through that white noise and especially difficult to engage consumers meaningfully.</p>
<p>Simply put, it’s hard to make an impact.</p>
<p>Guerrilla marketing is built upon the unexpected – on capturing people off guard. It’s an active pursuit of the passive attention most marketers pursue. Think about it – when is the last time a billboard made an impression on you? Can you even remember what the last commercial you saw or listened to was for?</p>
<p>At posterGIANT, we believe that art and commerce not only <span style="text-decoration: underline;">can</span> co-exist, but that when they’re skillfully combined they offer an unbeatable impact.</p>
<p><img class="alignright size-medium wp-image-2107" style="margin: 10px;" title="mural-2-tagged-approved" src="http://www.postergiant.net/wp-content/uploads/2012/09/mural-2-tagged-approved-300x225.gif" alt="" width="300" height="225" />Take the graffiti mural we recently facilitated for Microsoft Advertising. Occupying a 70’ by 20’ wall in downtown Seattle, its boldly colored images are impossible to miss. They’re also a striking street-level representation of the multiple dimensions and platforms available to MSA’s clients. And not only is the mural a stand-alone piece of art with a subtle marketing message – its creation was documented by videographers to generate another compelling (and utterly unique) marketing tool.</p>
<p>The Washington State Lottery used a similar tactic, painting a reserved parking space with a “Lottery Winners Only” message to capture the attention and imagination of its audience. Not only was it a striking visual – it got people talking, further expanding the reach of the campaign efforts.</p>
<p><img class="alignnone size-medium wp-image-2108" title="Lottery-Web-2 (2)" src="http://www.postergiant.net/wp-content/uploads/2012/09/Lottery-Web-2-2-300x202.gif" alt="" width="300" height="202" />               <img class="alignnone size-medium wp-image-2109" title="Darigold-1" src="http://www.postergiant.net/wp-content/uploads/2012/09/Darigold-1-300x200.gif" alt="Brand Marketing" width="300" height="200" /></p>
<p>Sometimes our marketing/art projects are more portable. Darigold needed to find a way to grab the attention of attendees at fairs and special events. What better way to reinforce the dairy’s message of good old-fashioned quality than by decking out vintage tractors with Americana-themed artwork? The show-stopping machines never fail to elicit ‘oohs’ and ‘ahs’ while underscoring the agricultural cooperative’s All-American values.</p>
<p>Once again, these art pieces with a brand message make a huge and lasting impression. These kinds of outside-of-the-box thinking are a compelling and cost-effective way to go &#8211; and also the kind of marketing that leaves a lasting impression. When your audience is actively engaged and talking to their friends and family about your marketing efforts, you’ve scored a huge win.</p>
<p>To see additional campaigns and keep up with what we are up to here at posterGIANT &#8212; Like Us, Follow Us or add us to your Circles!</p>
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