Honor the Treaties
posterGIANT is honored to be a part of this very special campaign.
In 1980 the Supreme Court ruled upon the longest running court case in US History, the United States vs Sioux Nation. The court determined that the terms of the 1868 Fort Laramie Treaty had been violated when the Sioux were resettled onto P.O.W. camps, and 7 million acres of their land were opened up to prospectors and homesteaders. These camps are now called “reservations”.
The grim statistics on Native Reservations today are the equivalent to that of a 3rd world country, revealing the legacy of colonization and treaty violations. Unemployment on the Reservation fluctuates between 80-90%. Many are homeless, and those with homes are packed into rotting buildings with up to 5 families. More than 90% of the population lives below the federal poverty line. The life expectancy for men is 47 years old – roughly the same as Afghanistan and Somalia.
For the past six years, photographer Aaron Huey has trained his camera on these problems. But, he says, it took him five years to understand what the real story was. “When I first went to Pine Ridge,” says Huey, “the focus was on getting pictures of gangs, superficial violence, drugs and extreme circumstances.” It wasn’t until he was asked to present a TED talk that he pieced together the history–For the first time he saw the reality–how the land was stolen from the Lakota through a series of massacres disguised as battles, and the broken treaties that followed. “It was,” says Huey, “a calculated and systematic destruction of a people.”
To spread the message about the broken treaties–and let people know “where the statistics come from,” says Huey–the photographer has devised an ambitious plan. Collaborating with two artists, Ernesto Yerena and Shepard Fairey, (the latter is best known for his portrait for Obama’s “Hope” campaign), Huey is creating a nationwide poster campaign. And giving the street artists no-holds-barred access to his work to design it. “I told them they can cut them up,” says Huey, “and put them together, however they want.”
Seattle Seahawks 12th Man!
When the Seahawks defeated the Saints to head to the playoffs, they called upon posterGIANT to implement a quick, high-impact campaign to pump up the 12th Man. Instantly, the greater Seattle area was blasted with #12 in a sea of blue and green representing the Seahawks fans.
This overnight wildposting campaign was efficient, effective and very noticeable. The Seahawks were ecstatic and posterGIANT was ready and willing to help build up that 12th man team support!
See more of the Seattle Seahawks 12th Man Wildposting Campaign!
Rat City Rollergirls 2011 Sell Out Season!
Seattle, WA
PosterGIANT teamed up with the Rat City Rollergirls to get the word out on the streets and let Seattle know that these gals are not to be missed! With strategically placed Pole Postings, Wildpostings, and a huge local Instore campaign, posterGIANT left no doubt that the Rat City Rollergirls would get your attention.
The End Result?
A sell out of the RCRG Season Tickets… AGAIN! Have you been down to hang with the Rat Pack? If not, it’s a must!
At posterGIANT we pride ourselves in GETTING YOU NOTICED by targeting hand-picked locations that find your audience. In a landscape that is constantly changing we don’t just use the same old spots. We get to know you and constantly seek out new locations.
SAE – The School of Audio Engineering
Los Angeles, CA, Miami, FL and Atlanta, GA
The School of Audio Engineering (SAE) Institute took a unique marketing approach to spread the word about their educational programs in film making and multimedia. PosterGIANT executed a bright, eye catching Wildposting campaign, and SAE caught the public eye.
SAE has developed a world-wide network of campuses, boasting some of the most advanced equipment and facilities available to students studying in the creative media industries. PosterGIANT was honored to help SAE spread the word about their unique educational programs.
See more of the SAE Wildposting Campaign!
Blame It On The Girls!
Seattle, WA
Hitting the streets of Seattle, the posterGIANT Street Marketing Team helped spread the word that Blame It On The Girl was heading to town. Hand to Hand Street Team Marketing gets attention and is highly targeted.
Now That is One Cool Cat! KeyBoard Cat @ SXSW
Austin, TX
The Keyboard Cat posse grew by leaps and bounds as the Cat and posterGIANT infiltrated SXSW in Austin, TX! PosterGIANT went the extra mile to ensure the Keyboard Cat would get noticed. Check out all the fans snapping pictures of the cool Cat.
Check out this video of the Cat and posterGIANT in action!
Have You Seen Joe? Q13 Fox and Joe TV
Seattle, WA
Q13 Fox and posterGIANT made sure that Joe got noticed for the debut of Joe TV in Seattle … did you see Joe?
Live Nation U2 Wild Posting Campaign
Seattle, WA
PosterGIANT is always ready to help LiveNation get you info on what and who’s heading your way next! When U2 headed to Seattle, you can guarantee this campaign was noticed. In fact, it was IMPOSSIBLE to miss!
