Guerrilla Marketing. Catching the Eye of the Passersby.

Summer is upon us! With the sun shining and outdoor activities in full swing, it’s the perfect time to get out of your marketing rut and jump into new, unique marketing tactics. At posterGIANT, our guerrilla marketing, digital marketing and Out of Home (OOH) advertising methods are designed to grab people’s attention while they’re out and about; whether at a local festival, street fair, sporting event or even a local park. The posterGIANT street teams are poised and ready to go, wherever and whenever you need us. Our creative team will design a dynamic campaign unique and specific to your
Read More

Guerrilla Marketing Gets Its Dues

Every now and again, it’s good to feel validated – and we did after watching Businessweek’s recent video post on guerrilla marketing “Guerrilla Marketing Goes Mainstream“. The piece underscores what we’ve been saying for a decade now: guerrilla marketing is an economical and effective way to reach people directly. It also highlights the fact that guerrilla marketing has come a long way from its humble beginnings as the red-headed stepchild of the marketing world and is currently enjoying tremendous growth as well as the embrace of major corporations. Big Business doesn’t invest heavily in things that aren’t proven to show
Read More

SxSW posterGIANT Style

How do you stand out from the crowd? That’s a difficult enough question under normal circumstances, so imagine what it takes to grab the attention of attendees at one of the largest film, music and interactive conferences on the planet – South By Southwest  – SxSW. Over the past 20 years, the festival has gone from a homegrown collection of regional artists to a monumental event attended by tens of thousands of pop culture junkies from around the world; a 24-7 avalanche of promotion and glad-handing that’s a potential marketing goldmine – assuming you can break through the noise. It
Read More